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The 2012 POC ESC

Posted by VoncooperLLC on March 22, 2012 at 4:25 PM

Portsmouth, NH - POC Sports, supplier of protective gravity sports equipment and apparel, announces the 2012 POC Eastern States Cup (ESC) Downhill Mountain Bike Race Series. POC has signed on as the title sponsor of the ESC, which will host two USA Cycling USAC Pro Gravity Tour National Series races this season.Raising the stakes and adding three new venues in New Jersey, New York and Massachusetts, the 2012 POC Eastern States Cup will have available $28,000 in cash prizes to amateurs and pros at 14 races. The POC ESC will partner with VonCooper Racing and Productions bringing back the POC Video of the week for racers and fans to watch series highlights on YouTube and Facebook.

“POC is psyched to be the title sponsor of the East Coast’s most prominent downhill MTB race series,” says POC USA Director of Marketing and Promotions Willie Ford. “The Eastern States Cup is held in our backyard and helping promote and evolve the sport here on the East Coast is an important goal for us every year.”

The POC Eastern State Cup Series was established in 2010 to provide gravity racers the opportunity to race closer to home, making the series more affordable as well as promoting the variety of terrain at some of the East Coasts’ long-standing lift serviced mountains.

“POC has stepped up the last two years, and helped push the ESC series out to the masses,” says George Ulmer from the Eastern States Cup. “The series is growing and helping the East Coast get the recognition it deserves in the cycling world. We are stoked to have POC on board with us again.”

To learn more about 2012 race venues and event sign-up, visit www.easternstatescup.com. See you on the dirt!

About POC Sports

POC Sports is a Swedish company, built on a strong mission: To do everything we can to possibly save lives and to reduce consequences of accidents, for gravity sports athletes, by developing and renewing what personal protection is all about. For more information about our helmets, eyewear, body armor and apparel, visit www.pocsports.com.


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